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Advancing our Profession – 2020-23 Strategy

Our purpose and strategic priorities create a vision for the future, and we are focusing on making this vision a reality, on building an organisation that is fit for the future, and on delivering what our members need.

Having a strong, well informed and cohesive strategy is more important than ever. As well as helping us to make the best of the incredibly challenging immediate future, our strategy will see us begin to make a real difference for herbalists – advancing our profession.